Led design for Sesame’s direct-to-consumer healthcare marketplace, driving patient activation, engagement, and retention across web, mobile, and emerging verticals. Spearheaded the launch of Costco Telehealth (128M members) and DoorDash Healthcare (500K merchants) through frictionless onboarding and scalable engagement strategies. Designed Sesame’s first mobile app to improve booking, continuity of care, and personalized engagement, positioning Sesame as the leading cash-pay healthcare platform in the U.S.