Led the full-scale redesign of the #1 medical reference app for clinicians, addressing a critical decline in engagement and retention. Founded and led the Epocrates Labs team, delivering high-value improvements across web, iOS, and Android platforms. Introduced intelligent search, clinical content personalization, and a refreshed brand experience, driving increases in DAU, session frequency, and UX-NPS (7.4 → 9.0). Enhanced monetization through ad integration without compromising clinician trust.